Terramar is the name of the first autodrome to be built in Spain and the third in Europe. It is also the name of the garden city promoted by the industrialist Francesc Armengol in Sitges as a space for well-being, leisure and culture. It is the name of the noucentist gardens, the golf club, a hotel and many other initiatives that arose in this urbanization linked to a precise aesthetic and civility model. Now it is also the brand of a vehicle: the Cupra Terramar, which has been presented these days on the occasion of the America’s Cup, which is being held in Barcelona, with a presence also in Sitges.
The Cupra Terramar is the result of a careful project by this brand born in Barcelona. It was born with the desire to pay tribute to the Autòdrom Terramar, having just completed its first 100 years of life. Precisely, it has been in the facilities of the autodrome, where the company has held some of its most relevant internal events: in 2018 it adapted the interior of the circuit’s grandstand to carry out the global launch of the brand cupra And now two years ago, the company built a temporary building inside the site to present, by the hand of its president, Wayne Anthony Griffiths – three vehicles: the Cupra Tavascan, the Cupra Urban Reel and the Cupra Terramar itself, now on sale.
For the Autòdrom Terramar, it is a source of enormous pride that a new model of a brand from Barcelona, with an international presence, bears its name. Terramar now acquires, thanks to this decision, an extraordinary global projection. It is an excellent way to culminate the centenary of the circuit, which allows us to highlight once again the commitment to maintain and conserve its history and to bring new dynamism to it with the activity that will recover the facilities thanks to the project of reopening
The birth of the Cupra Terramar has come with a communication campaign of remarkable value, signed by another friend of Sitges, the film director J.A. Bayonne A few months ago, Bayona filmed several sequences of the spectacular spot inside the Autodrome, where images from the hundred-year-old track merge with others from post-production. Under the claim There is no second, the video is an ode to competitiveness, where the visual codes of cinema and sports communication come together.