Autodrome Terramar was the site chosen by British car manufacturer Aston Martin to unveil their new creation to the world, the Aston Martin DBX, the first SUV model in the company’s long history (founded 1913).
The video for the global launch was filmed at the circuit by filmmaker Daisy Zhou. Based in Brooklyn, Zhou was raised in both Shanghai and Pennsylvania and has previously been trusted by brands such as Nike and Prada.
In a press release, the company said, “It was a unique location and the perfect backdrop for a spirit of adventure and daring.” Zhou went on to say, “The site had an ancient quality, it was otherworldly – it felt like an alien, unreal place. We felt like we were returning to the place and making it come alive again. We had space to explore movement and form. We were able to really hone in on dynamics, the feeling of a sports car. When you see the car moving around the banking at a high angle, it shocks and surprises you”.
From Zhou’s footage at Autodrome Terramar and the work of the team at Great Guns come the images that present the new model to the world. The result of this joint effort lives up to the chosen slogan: Beautiful is relentless. And we completely agree.
Here is the result:
You can enjoy some images of the making off or listen to the filmmaker Daisy Zhou and what inspired her to create this piece in this short video: