PRESS RELEASE
The Autodrome Terramar will generate 200 jobs and have a decisive impact on the local economy
The reopening of the Autodrome Terramar as a venue for international equestrian events and activities related to the history or motoring will provide a boost for the local economy, particularly during the winter months. This can be seen in the plans produced by Terramar 1923, the company that runs the site, in consultation with other businesses and associations in the local area.
The equestrian events are planned to be held during the winter months, between October and April. These are the months when northern European countries usually pause their equestrian activities because of the weather. This will give the Autodrome Terramar the opportunity to attract professionals and amateurs alike so that they can continue activities and make the most of the Garraf’s splendid autumn and winter weather.
The expectation is that those who come to use the facilities or participate in competitions will spend between one and three weeks at the Autodrome for either practice or competitions. These users will arrive with their own horses and stay in the local area. The Autodrome plans to build a hotel area in the form of several bungalows which will be well-integrated into the landscape and have capacity for up to 150 guests. This is clearly not enough to cater for the numbers expected on site. Therefore, this represents a great opportunity for the economy in Sant Pere de Ribes, Sitges and the wider region during the winter months, which is generally the low season.
During the busiest weeks, it is expected that work will be generated for around 200 people either directly on-site or indirectly through local businesses. These jobs will range from sports activities managers and equestrian staff to on-site technicians and various support services.
Furthermore, the project will bring benefits for local service providers, who have already played a key role in the works carried out at the Autodrome, such as the renovation of the stands or maintenance and cleaning work.
A good response from local businesses and associations
In our meetings with various local stakeholders, the project leaders have received a positive response due to the benefits for the local economy and the care taken to respect the local environment.
In these meetings, the company has recognised the need to create jobs, boost the local economy and contribute towards the tourism sector in the region.
Below you will find some questions and answers relating to the project’s economic impact. Also, here, you will find our general FAQs.
What will the economic impact be?
What type of visitors are expected?
How many jobs will the project create?
What do we intend to do at the Autodrome?
The project, which has already received official approval, will adapt the facilities in order to host international equestrian events (between October and April) and activities relating to the history of motoring (all year round). The project aims to ensure that all works are fully integrated into the landscape and that any activity fully respects the environment and the site’s historic heritage.
What impact will the Autodrome have on the local economy?
The events that are planned at the Autodrome will attract people from all over Europe. These visitors will stay for several weeks in local hotels or accommodation and make use of local services and amenities in their free time. The expected visitor profile is that of someone who looks to escape the crowds.
What will it mean for the hospitality sector?
The Autodrome itself will have a small on-site hotel, consisting of a number of bungalows that are well-integrated into the landscape. However, this hotel will only have space for 150 guests, and it is expected that other visitors will stay in other hotels or tourist accommodation in the region.
How many jobs will the facilities create?
At peak activity, the services at the Autodrome will employ around 200 people, either directly or indirectly.
What kind of jobs will they be?
The Autodrome’s own activity (administration, marketing, technical, catering, hospitality, etc.) is expected to generate permanent and regular employment. There will also be other specific jobs created during the events themselves, such as sports management roles, customer service, cleaning, etc.
What companies will be involved?
As well as the jobs created by the Autodrome and individual events, the facilities will also generate work for other businesses in the local area, such as suppliers, service providers, distributors and other specialists. The Autodrome will prioritise the use and consumption of local products, particularly in its bar and restaurant facilities.
What image will be promoted abroad?
The Autodrome will use various ongoing campaigns and marketing strategies to promote its services to horse lovers all over central and northern Europe. This marketing will focus on the site’s location and the services on offer and will prominently highlight Sant Pere de Ribes and Sitges.
How much will be invested in this project?
The reopening of the Autodrome, once the necessary renovation works and upgrades have been completed, represents an initial investment of around €25 million.
